Author Archives: Olena Lima

The Association Hub Podcast: Igniting Conversations in the Association Sector

UncategorisedBy Olena Lima June 11, 2023

After much anticipation, The Association Hub Podcast has finally launched!

Hosted by the dynamic duo of Olena Lima and Angela Shelton, the minds behind MemberBoat and Answers for Associations, the podcast covers a wide range of topics relevant to association professionals, including membership growth, online communities, alternative revenue sources, governance, and more.

Creating a Seamless Member Experience: How to Leverage Service Touchpoints in Your Association

UncategorisedBy Olena Lima April 4, 2023

In this article, we’ll take a look at the most common digital touchpoints that should be a part of every association’s digital strategy.

Digital Marketing for Membership Organisations: The Most Effective Tools, Channels and Platforms

UncategorisedBy Olena Lima January 25, 2023

In this article we look into digital marketing tools that work best for associations and membership organisations, and explain some of the common digital marketing terms.