Picture this real-life scenario: a well-known association has been operating for more than 80 years, yet still doesn’t promote itself with a consistent style. While more than capable of delivering beneficial outcomes, at times this association struggles to convey the genuine value of its services to members and potential members. Unfortunately, such a scenario is not unique. In fact, this lack of a clear ‘voice’ is typical of too many otherwise productive associations.
A must-read for association leaders
In our ongoing pursuit to understand and attract Members of tomorrow, we’ve created a partnership with YouthInsight, a research arm of Student Edge
How well does Gen Z understand the role and benefits of professional associations. The Professional Associations Youth Study
In Membership 2018. Australian trends and predictions, we speak to membership specialists about the key trends they believe will shape and define the industry in 2018.
It is important to capture the moment of member smiles at networking events and unforgettable emotions at award ceremonies, special guest speeches and conference presentations. Whether you’re planning to post photographs on your website or social media pages, or use them in a future annual report, publication or promotional materials, we have you covered. See…
Emails remain the No. 1 communication tool among association marketers and there’s no doubt you have a lot to say about your association. From general event announcements, newsletters and research results to personalised welcome or renewal letters and membership surveys – every email counts. Your association’s ability to communicate with the industry is absolutely critical…
Infographics, interactive brochures and engagaging online forms and surveys can all help deliver the key messages of your overall brand (re)development or specific materials such as membership brochures, annual reports, websites and social media marketing banners.
Why Comparing Metrics Matters