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Among our Clients
Our passion: Digital Transformation MarTech Marketing Automation Innovation
Cutting-edge marketing solutions for your membership
Creating Unique Digital Experiences
Since 2016
MemberBoat is a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations embrace emerging DIGITAL MARKETING tools, create a more commercial mindset and simplify their journey to DIGITAL TRANSFORMATION.
It has never been more important for membership organisations to embrace the value of technology. We’re here to help you get the most from existing marketing technology (MarTech) tools in order to ensure stable MEMBERSHIP GROWTH and ongoing ENGAGEMENT with your members.
Digital Marketing
Digital marketing isn't just about becoming proficient in social media or buying Google ads. We'll help you build an effective MarTech stack (your collection of marketing software, tools and technologies) to automate and simplify your day-to-day marketing activities, build your audience and create meaningful engagement with your members.
Member Experience (MX)
Our team will help you use market research, member personas and customer experience journey mapping tools to develop a better understanding of your member needs, challenges and motivations – providing them with timely and relevant communications and resources to increase member value proposition and retention.
Marketing Automation
From identifying potential areas of automation (your teams’ most repetitive marketing tasks) and finding the best automation software for your tech infrastructure, to mapping out automation processes and setting up templates. This may include such tools as emails, chatbots, Messenger and more.
Membership Growth
All our services are focused on the things that matter most to your association or membership organisation – connecting with your target market, generating new leads, and ultimately growing your membership to where it belongs.
Digital Transformation
It has never been more important for associations to embrace the value of technology. Although at times it can seem daunting, it's also an exciting opportunity. Our team will help you bring the right technology into the business to improve member service delivery and increase productivity.
Innovative thinking
We take the latest trends in marketing and apply them to membership reality. We’re constantly watching the space of marketing innovations, whether it’s customer experience (CX), inbound marketing or emerging martech, and finding ways to adapt these latest trends in membership-based business settings.
The Association Hub Podcast: Igniting Conversations in the Association Sector
After much anticipation, The Association Hub Podcast has finally launched!
Hosted by the dynamic duo of Olena Lima and Angela Shelton, the minds behind MemberBoat and Answers for Associations, the podcast covers a wide range of topics relevant to association professionals, including membership growth, online communities, alternative revenue sources, governance, and more.
Steps to a More Personalised Member Experience
In this post, we will dive into the steps involved in creating a personalised experience, from setting goals to measuring and optimising your campaigns.
Creating Personalised Member Experiences: Maximising Member Engagement Through Segmentation
Let’s dive in and discover the power of segmentation for membership and association organisations.
Creating a Seamless Member Experience: How to Leverage Service Touchpoints in Your Association
In this article, we’ll take a look at the most common digital touchpoints that should be a part of every association’s digital strategy.
Do your Membership and Marketing Teams work together?
Connecting membership and marketing teams to create member-centric experiences that deliver business results
Digital Marketing for Membership Organisations: The Most Effective Tools, Channels and Platforms
In this article we look into digital marketing tools that work best for associations and membership organisations, and explain some of the common digital marketing terms.
Upcoming Events
12
December
2023
Our Team
At Member Boat we’re passionate about membership, marketing, digital transformation and engaging young members.
Our Approach
We don’t believe in the ‘hard sell’ approach – relentlessly bombarding your audience with event information and member benefits. Instead we take a strategic approach, based on our industry experience that marketing to associations is all about establishing credibility, earning trust, and fostering the purpose and belonging. It’s about creating real value beyond the financial perks.
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