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Among our Clients
Our passion: Digital Transformation MarTech Marketing Automation Innovation
Cutting-edge marketing solutions for your membership
Creating Unique Digital Experiences
Since 2016
MemberBoat is a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations embrace emerging DIGITAL MARKETING tools, create a more commercial mindset and simplify their journey to DIGITAL TRANSFORMATION.
It has never been more important for membership organisations to embrace the value of technology. We’re here to help you get the most from existing marketing technology (MarTech) tools in order to ensure stable MEMBERSHIP GROWTH and ongoing ENGAGEMENT with your members.
Digital Marketing
Digital marketing isn't just about becoming proficient in social media or buying Google ads. We'll help you build an effective MarTech stack (your collection of marketing software, tools and technologies) to automate and simplify your day-to-day marketing activities, build your audience and create meaningful engagement with your members.
Member Experience (MX)
Our team will help you use market research, member personas and customer experience journey mapping tools to develop a better understanding of your member needs, challenges and motivations – providing them with timely and relevant communications and resources to increase member value proposition and retention.
Marketing Automation
From identifying potential areas of automation (your teams’ most repetitive marketing tasks) and finding the best automation software for your tech infrastructure, to mapping out automation processes and setting up templates. This may include such tools as emails, chatbots, Messenger and more.
Membership Growth
All our services are focused on the things that matter most to your association or membership organisation – connecting with your target market, generating new leads, and ultimately growing your membership to where it belongs.
Digital Transformation
It has never been more important for associations to embrace the value of technology. Although at times it can seem daunting, it's also an exciting opportunity. Our team will help you bring the right technology into the business to improve member service delivery and increase productivity.
Innovative thinking
We take the latest trends in marketing and apply them to membership reality. We’re constantly watching the space of marketing innovations, whether it’s customer experience (CX), inbound marketing or emerging martech, and finding ways to adapt these latest trends in membership-based business settings.
4 Steps to Smarter Member Research
Next time you run your member survey, try to use the R.E.A.D.Y checklist to help you decide if you truly…
Before You Hit ‘Send’: Rethinking Member Research
Surveys and other forms of primary research remain critical—but only when used wisely. Here’s a 10-point checklist to run through…
Create Stunning Content in Minutes with MMS Ready-To-Use Association Marketing Templates
The MMS Template Library features a brand-new collection of fully customisable Canva templates created specifically for associations. Have you ever…
The Event Marketer’s Guide: Mastering the 7 Ps for Exceptional Event Marketing
Let’s explore the classic “7 Ps” marketing framework tailored specifically for association event marketing to deliver exceptional value to your…
How to Create a Social Media Plan in Less Than 10 Minutes
Learn how to plan content in advance, use strategic content pillars, and schedule posts efficiently. Boost engagement, grow your audience,…
From Networking to Belonging: Why Community is a Game-Changer for Associations
Let’s explore why strong community management is essential—not just online, but in every aspect of your members’ experiences. Associations thrive…
Upcoming Events
28
May
2025
03 - 29
July
2025
Our Team
At Member Boat we’re passionate about membership, marketing, digital transformation and engaging young members.
Our Approach
We don’t believe in the ‘hard sell’ approach – relentlessly bombarding your audience with event information and member benefits. Instead we take a strategic approach, based on our industry experience that marketing to associations is all about establishing credibility, earning trust, and fostering the purpose and belonging. It’s about creating real value beyond the financial perks.
Membership Marketing School
Membership Marketing School is an ongoing online marketing program that helps association executives like you understand, nurture, grow, and optimise their membership communities.
MMS provides students with digital marketing training, practical workshops and templates, opportunities to review and receive feedback on real marketing materials, ongoing support and expert training. And did we mention the supportive community?
Association Hub Podcast
Looking for a quick and exciting way to stay up-to-date on the latest trends and insights in the Association industry? Look no further than The Association Hub Podcast, the bite-sized podcast series for curious and passionate Association Professionals!
Social Media Templates for Associations
The MMS Template Library helps your association’s marketing become easier and more engaging with this fully customisable Canva template set. Whether you’re promoting events, engaging members, or sharing industry updates, these professionally designed templates will save you time and help you maintain a polished, on-brand presence across all platforms.
Get in Touch
Let’s start a project together!
Would you like to schedule a virtual meeting with our team?
Discover how our tailored solutions can meet your needs and help you achieve your goals. Our dedicated team is ready to discuss your project in detail and provide personalised recommendations. Book a virtual meeting now to start your journey towards success with us!