Our passion:

Cutting-edge marketing solutions for your membership

Creating Unique Digital Experiences

Since

MemberBoat is a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations embrace emerging DIGITAL MARKETING tools, create a more commercial mindset and simplify their journey to DIGITAL TRANSFORMATION.

It has never been more important for associations to embrace the value of technology. We’re here to help you get the most from existing marketing technology (MarTech) tools in order to ensure stable MEMBERSHIP GROWTH and ongoing ENGAGEMENT with your members.

Digital Marketing

Digital marketing isn't about becoming proficient in social media or buying Google ads. We'll help you build an effective MarTech stack (your collection of marketing software, tools and technologies) to automate and simplify your day-to-day marketing activities, build your audience and create meaningful engagement with your members.

Member Experience (MX)

Our team will help you use market research, member personas and customer experience journey mapping tools to develop understanding of your member needs, challenges and motivations – providing them with timely and relevant communications and resources to increase member value proposition and retention.

Marketing Automation

From identifying potential areas of automation (your teams’ most repetitive marketing tasks) and finding the best automation software for your tech infrastructure, to mapping out automation processes and setting up templates. This may include such tools as emails, chatbots, Messenger and more.

Membership Growth

All our services are focused on the things that matter most to your association or membership organisation – connecting with your target market, generating new leads, and ultimately growing your membership to where it belongs.

Digital Transformation

It has never been more important for associations to embrace the value of technology. Although at times it can seem daunting, it's also an exciting opportunity. Our team will help you bring the right technology into the business to improve member service delivery and increase productivity.

Innovative thinking

We take the latest trends in marketing and apply them to association reality. We’re constantly watching the space of marketing innovations, whether it’s customer experience (CX), inbound marketing or Big Data, and finding ways to use these approaches in membership-based business settings.

Among our Clients

Our Team

At Member Boat we’re passionate about membership, marketing, digital transformation and engaging young members.

Our Approach

We don’t believe in the ‘hard sell’ approach – relentlessly bombarding your audience with event information and member benefits. Instead we take a strategic approach, based on our industry experience that marketing to associations is all about establishing credibility, earning trust, and fostering purpose and belonging. It’s about creating real value beyond the financial perks.

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