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MemberBoat is a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations embrace emerging DIGITAL MARKETING tools, create a more commercial mindset and simplify their journey to DIGITAL TRANSFORMATION.
It has never been more important for membership organisations to embrace the value of technology. We’re here to help you get the most from existing marketing technology (MarTech) tools in order to ensure stable MEMBERSHIP GROWTH and ongoing ENGAGEMENT with your members.
Digital marketing isn't just about becoming proficient in social media or buying Google ads. We'll help you build an effective MarTech stack (your collection of marketing software, tools and technologies) to automate and simplify your day-to-day marketing activities, build your audience and create meaningful engagement with your members.
Our team will help you use market research, member personas and customer experience journey mapping tools to develop a better understanding of your member needs, challenges and motivations – providing them with timely and relevant communications and resources to increase member value proposition and retention.
From identifying potential areas of automation (your teams’ most repetitive marketing tasks) and finding the best automation software for your tech infrastructure, to mapping out automation processes and setting up templates. This may include such tools as emails, chatbots, Messenger and more.
All our services are focused on the things that matter most to your association or membership organisation – connecting with your target market, generating new leads, and ultimately growing your membership to where it belongs.
It has never been more important for associations to embrace the value of technology. Although at times it can seem daunting, it's also an exciting opportunity. Our team will help you bring the right technology into the business to improve member service delivery and increase productivity.
We take the latest trends in marketing and apply them to membership reality. We’re constantly watching the space of marketing innovations, whether it’s customer experience (CX), inbound marketing or emerging martech, and finding ways to adapt these latest trends in membership-based business settings.
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Marketing automation is using software and digital tools to automate marketing campaigns, communications, and repetitive processes.
At Member Boat we’re passionate about membership, marketing, digital transformation and engaging young members.
We don’t believe in the ‘hard sell’ approach – relentlessly bombarding your audience with event information and member benefits. Instead we take a strategic approach, based on our industry experience that marketing to associations is all about establishing credibility, earning trust, and fostering the purpose and belonging. It’s about creating real value beyond the financial perks.
Membership Marketing School is an ongoing online marketing program that helps association executives like you understand, nurture, grow, and optimise their membership communities.
MMS provides students with digital marketing training, practical workshops and templates, opportunities to review and receive feedback on real marketing materials, ongoing support and expert training. And did we mention the supportive community?
Would you like to schedule a virtual meeting with our team?
Discover how our tailored solutions can meet your needs and help you achieve your goals. Our dedicated team is ready to discuss your project in detail and provide personalised recommendations. Book a virtual meeting now to start your journey towards success with us!