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Olena Lima: Expert Speaker in Member Engagement and Digital Membership Marketing

Helping associations thrive through effective digital membership marketing strategies.

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Olena Lima presenting on different events globally

Are you looking to inspire your audience with cutting-edge member engagement strategies and actionable insights in membership marketing and digital transformation for associations?

Olena Lima CAE is a recognised expert in membership marketing and association technology, with a focus on membership growth & engagement. With over fifteen years of experience working with associations across Australia, New Zealand, and globally, Olena shares her experience in enhancing member experience and embracing association technology with association executives through insightful presentations with a focus on practical and impactful strategies.

Why Choose Olena Lima?

With over 20 years of marketing experience and 15 years specialising in membership marketing and digital transformation for associations, Olena brings a wealth of knowledge and practical experience to the stage, engaging audiences with her dynamic presentations and deep industry expertise.

Unmatched Expertise

With over a decade of experience in the association sector, assisting dozens of associations in Australia and globally, Olena brings a unique perspective and deep understanding of the association industry.

Engaging Presenter

Olena’s presentations are not only informative but also engaging and interactive, ensuring that your audience is not just listening but actively participating. Olena is known for presenting complex technical topics in a clear, simple, and engaging way.

Customised Content

Each keynote is tailored to meet the specific needs and challenges of your event or organisation, providing relevant and actionable takeaways for participants.

Cutting-Edge Insights

As a professional with a passion for innovation, Olena provides exclusive insights into the latest trends and best practices in membership marketing.

Delivering insightful presentations with focus on practical and impactful membership growth strategies for association executives.

Book a Chat

Unmatched Expertise

With over a decade of experience in the association sector, assisting dozens of associations in Australia and globally, Olena brings a unique perspective and deep understanding of the association industry.

Engaging Presenter

Olena’s presentations are not only informative but also engaging and interactive, ensuring that your audience is not just listening but actively participating. Olena is known for presenting complex technical topics in a clear, simple, and engaging way.

Customised Content

Each keynote is tailored to meet the specific needs and challenges of your event or organisation, providing relevant and actionable takeaways for participants.

Cutting-Edge Insights

As a professional with a passion for innovation, Olena provides exclusive insights into the latest trends and best practices in membership marketing.

Delivering insightful presentations with focus on practical and impactful membership growth strategies for association executives.

Book a Chat

Expert Topics

Shift your audience's perspective, enlighten them on the latest trends, provide actionable insights and to equip them with new strategies for success.

Mastering Membership Growth

Tips, insights, strategies, and tactics to attract, engage, and retain members effectively.

Digital Transformation for Associations

Leveraging digital tools and platforms to enhance your association's membership marketing efforts.

Creating Member-Centric Experiences

The importance of member experience and creating compelling journeys that keep association members loyal.

Innovative Marketing Strategies for Associations

New and innovative approaches to marketing that can elevate your association's impact and reach.

Member Engagement

Techniques to increase member participation and involvement, creating a vibrant and active community within associations.

Marketing Automation

Automating marketing processes to improve efficiency, consistency, and results in your association's campaigns.

MarTech (Marketing Technology)

Insights into the latest marketing technologies that can streamline your association's marketing efforts and drive better outcomes.

Olena has presented at events globally

UIA 10th Associations Round Table APAC in Seoul
Digital First 24
•_Australian Community Managers
AuSAE
•_European Society of Association Executives
•_Philippine Council of Associations and Association Executives
Answers for Associations
Australian Marketing Institute
INCON
Golf Management Australia

I’m passionate about helping associations thrive through effective digital marketing strategies.

Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.

Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.

She focuses on enhancing member engagement and leveraging digital tools for marketing transformation.

With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.

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Olena - Profile

Membership Marketing Expert, CAE (Certified Association Executive), Membership Experience & Association Digital Transformation

Founder & Principal Consultant at MemberBoat
Host of Membership Marketing School
Host of Association Hub Podcast

What attendees are saying

I attended Olena's session on member engagement at a learning event for association professionals and took pages of notes. She provided a masterclass in curating an association’s ‘member journey’ every step of the way.
Dean BrakellCEO, ACFA
I found the Personalisation and Segmentation Workshop valuable and would highly recommend it. Olena knows her subject and delivers the content in an accessible and interactive manner. The workshop provoked thought and a desire to do better.
Tina FlemingMember Relations Manager, Educate Plus
Olena was a great facilitator, presented the information well and was informative and friendly in her delivery. I enjoyed the workshop and are looking forward to the next one.
Fiona McDonaghMembership Manager, Transporting New Zealand
Olena is clearly knowledgeable about membership operations. I highly recommend this style of training to other industry association professionals who are looking to improve member support services, engagement and retention.
Alanna MahlakolisaneProject Officer, AIDN
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What events' organisers are saying

Olena made a terrific effort to familiarise herself with the golf management audience and industry in order to make her presentation personalised and relevant.
Courtney FloresNational Program Manager and Chapter Operations Manager (NSW/ACT), Golf Management Australia
I attended Olena's session on member engagement at a learning event for association professionals and took pages of notes. Soon after, I invited Olena to deliver a similar presentation to the members of the Council of Professional Teaching Associations of Victoria, and she did not disappoint. Olena provided a masterclass in curating an association’s ‘member journey’ every step of the way, and she is incredibly generous with the templates and resources she provides.
Dr Deb HullPresident, CPTAV
We invited Olena to speak at the 10th UIA Associations Round Table in Seoul. Olena delivered interesting and interactive content that resonated with our audience. Her ability to engage participants with thought-provoking insights and practical examples was outstanding. We received great feedback from participants, who appreciated her dynamic presentation style and the valuable takeaways from her sessions. Olena's expertise and approachable manner made her a standout speaker, contributing to the success of our event. We highly recommend her for any conference or event looking for a speaker who can truly connect with their audience.
Clara Fernández López Union of International Associations
We recently had the pleasure of hosting Olena for a live webinar on “Marketing Strategy & Planning for Membership Organizations,” and it was an outstanding experience from start to finish. Olena brought a wealth of knowledge and practical insights that were perfectly tailored to our audience. The content was not only relevant but also actionable, providing our members with clear strategies they can implement immediately to enhance their marketing efforts. We are grateful to Olena for delivering such a high-quality and impactful presentation, and we look forward to future collaborations.
Octavio (Bobby) PeraltaFounder & Volunteer CEO Philippine Council of Associations and Association Executives (PCAAE)
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Explore Olena's articles

Stay updated with the latest trends and insights on all things association. Visit our blog here.

Explore all things association

Listen to Association Hub Podcast

Looking for a quick and exciting way to stay up-to-date on the latest trends and insights in the Association industry? Look no further than The Association Hub Podcast, the bite-sized podcast series for curious and passionate Association Professionals!

Tune in to Association Hub Podcast
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Contact us today to discuss your event needs and secure Olena as your next speaker!

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