Use our free Email Marketing Checklist!
Dowload this Email Pre-Send Checklist and never worry about pressing the Send button again!
Helping associations thrive through effective digital membership marketing strategies.
With over 20 years of marketing experience and 15 years specialising in membership marketing and digital transformation for associations, Olena brings a wealth of knowledge and practical experience to the stage, engaging audiences with her dynamic presentations and deep industry expertise.
Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.
Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.
She focuses on enhancing member engagement and leveraging digital tools for marketing transformation.
With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.
Dowload this Email Pre-Send Checklist and never worry about pressing the Send button again!
In this post, we will dive into the steps involved in creating a personalised experience, from setting goals to measuring…
Next time you run your member survey, try to use the R.E.A.D.Y checklist to help you decide if you truly…
Surveys and other forms of primary research remain critical—but only when used wisely. Here’s a 10-point checklist to run through…
The MMS Template Library features a brand-new collection of fully customisable Canva templates created specifically for associations. Have you ever…
Let’s explore the classic “7 Ps” marketing framework tailored specifically for association event marketing to deliver exceptional value to your…
Learn how to plan content in advance, use strategic content pillars, and schedule posts efficiently. Boost engagement, grow your audience,…
Let’s explore why strong community management is essential—not just online, but in every aspect of your members’ experiences. Associations thrive…
Content marketing is the backbone of association marketing, driving member engagement, industry influence, and sustained growth. From in-depth industry reports…
Summary: Associations must focus on member experience and team readiness when selecting technology. By aligning tools with strategic goals, maintaining…
Unlike traditional marketing, which is all about the quick sale, membership marketing is a whole different ball game. It’s about…