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Olena Lima: Expert Speaker in Member Engagement and Digital Membership Marketing
Helping associations thrive through effective digital membership marketing strategies.
Are you looking to inspire your audience with cutting-edge member engagement strategies and actionable insights in membership marketing and digital transformation for associations?
Olena Lima CAE is a recognised expert in membership marketing and association technology, with a focus on membership growth & engagement. With over fifteen years of experience working with associations across Australia, New Zealand, and globally, Olena shares her experience in enhancing member experience and embracing association technology with association executives through insightful presentations with a focus on practical and impactful strategies.
Why Choose Olena Lima?
With over 20 years of marketing experience and 15 years specialising in membership marketing and digital transformation for associations, Olena brings a wealth of knowledge and practical experience to the stage, engaging audiences with her dynamic presentations and deep industry expertise.
Unmatched Expertise
With over a decade of experience in the association sector, assisting dozens of associations in Australia and globally, Olena brings a unique perspective and deep understanding of the association industry.
Engaging Presenter
Olena’s presentations are not only informative but also engaging and interactive, ensuring that your audience is not just listening but actively participating. Olena is known for presenting complex technical topics in a clear, simple, and engaging way.
Customised Content
Each keynote is tailored to meet the specific needs and challenges of your event or organisation, providing relevant and actionable takeaways for participants.
Cutting-Edge Insights
As a professional with a passion for innovation, Olena provides exclusive insights into the latest trends and best practices in membership marketing.
Delivering insightful presentations with focus on practical and impactful membership growth strategies for association executives.
Unmatched Expertise
With over a decade of experience in the association sector, assisting dozens of associations in Australia and globally, Olena brings a unique perspective and deep understanding of the association industry.
Engaging Presenter
Olena’s presentations are not only informative but also engaging and interactive, ensuring that your audience is not just listening but actively participating. Olena is known for presenting complex technical topics in a clear, simple, and engaging way.
Customised Content
Each keynote is tailored to meet the specific needs and challenges of your event or organisation, providing relevant and actionable takeaways for participants.
Cutting-Edge Insights
As a professional with a passion for innovation, Olena provides exclusive insights into the latest trends and best practices in membership marketing.
Delivering insightful presentations with focus on practical and impactful membership growth strategies for association executives.
Expert Topics
Shift your audience's perspective, enlighten them on the latest trends, provide actionable insights and to equip them with new strategies for success.
Olena has presented at events globally
I’m passionate about helping associations thrive through effective digital marketing strategies.
Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.
Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.
She focuses on enhancing member engagement and leveraging digital tools for marketing transformation.
With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.
Membership Marketing Expert, CAE (Certified Association Executive), Membership Experience & Association Digital Transformation
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Explore Olena's articles
Before You Hit ‘Send’: Rethinking Member Research
Surveys and other forms of primary research remain critical—but only when used wisely. Here’s a 10-point checklist to run through…
Create Stunning Content in Minutes with MMS Ready-To-Use Association Marketing Templates
The MMS Template Library features a brand-new collection of fully customisable Canva templates created specifically for associations. Have you ever…
The Event Marketer’s Guide: Mastering the 7 Ps for Exceptional Event Marketing
Let’s explore the classic “7 Ps” marketing framework tailored specifically for association event marketing to deliver exceptional value to your…
How to Create a Social Media Plan in Less Than 10 Minutes
Learn how to plan content in advance, use strategic content pillars, and schedule posts efficiently. Boost engagement, grow your audience,…
From Networking to Belonging: Why Community is a Game-Changer for Associations
Let’s explore why strong community management is essential—not just online, but in every aspect of your members’ experiences. Associations thrive…
Are You Maximising Your Content Marketing for Member Engagement & Growth?
Content marketing is the backbone of association marketing, driving member engagement, industry influence, and sustained growth. From in-depth industry reports…
Purpose-Driven Technology: Making Smart Choices for Your Association’s Future
Summary: Associations must focus on member experience and team readiness when selecting technology. By aligning tools with strategic goals, maintaining…
The Membership Marketing Circle: A Marketing Framework for Association Membership Success
Unlike traditional marketing, which is all about the quick sale, membership marketing is a whole different ball game. It’s about…
Is Digital Clutter Holding Your Association Back? How Associations Can Optimise Their Online Footprint
As spring blooms in Australia, it’s not just our homes that need a fresh start—our digital spaces do too! Associations…
The Secret to Consistent Membership Growth: Lead Generation, Nurturing and Conversion with Marketing Automation
Member retention, engagement, and delivering value to existing members are essential aspects of a thriving association. However, a key opportunity…
Listen to Association Hub Podcast
Looking for a quick and exciting way to stay up-to-date on the latest trends and insights in the Association industry? Look no further than The Association Hub Podcast, the bite-sized podcast series for curious and passionate Association Professionals!