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Helping associations thrive through effective digital membership marketing strategies.
With over 20 years of marketing experience and 15 years specialising in membership marketing and digital transformation for associations, Olena brings a wealth of knowledge and practical experience to the stage, engaging audiences with her dynamic presentations and deep industry expertise.
Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.
Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.
She focuses on enhancing member engagement and leveraging digital tools for marketing transformation.
With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.
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Associations thrive when their members feel connected—not just to the organisation, but to each other. A strong community is the…
Content marketing is the backbone of association marketing, driving member engagement, industry influence, and sustained growth. From in-depth industry reports…
Summary: Associations must focus on member experience and team readiness when selecting technology. By aligning tools with strategic goals, maintaining…
Unlike traditional marketing, which is all about the quick sale, membership marketing is a whole different ball game. It’s about…
As spring blooms in Australia, it’s not just our homes that need a fresh start—our digital spaces do too! Associations…
Member retention, engagement, and delivering value to existing members are essential aspects of a thriving association. However, a key opportunity…
All the hype around the effectiveness of implementing marketing automation is real. Have you considered implementing it in your association…
“The blend of digital and in-person event strategies will keep associations ahead of the curve” Olena Lima Read our latest…
Marketing automation is using software and digital tools to automate marketing campaigns, communications, and repetitive processes.
In today’s digital age, associations are constantly seeking ways to enhance their member experience (MX). A positive member experience not…