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A Sea of Ideas
Membership marketing blog
Marketing tips and ideas for association executives and member engagement specialists who want to build strong brands for their organisations and stay up-to-date with current marketing trends. Subscribe to our newsletter to stay in the loop with all things membership marketing!
The Membership Marketing Circle: A Marketing Framework for Association Membership Success
Unlike traditional marketing, which is all about the quick sale, membership marketing is a whole different ball game. It’s about…
Is Digital Clutter Holding Your Association Back? How Associations Can Optimise Their Online Footprint
As spring blooms in Australia, it’s not just our homes that need a fresh start—our digital spaces do too! Associations…
The Secret to Consistent Membership Growth: Lead Generation, Nurturing and Conversion with Marketing Automation
Member retention, engagement, and delivering value to existing members are essential aspects of a thriving association. However, a key opportunity…
Implementing Marketing Automation for Associations – Where to Begin
All the hype around the effectiveness of implementing marketing automation is real. Have you considered implementing it in your association…
The Blend of Digital and In-person Event Strategies: Interview for HQ Magazine
“The blend of digital and in-person event strategies will keep associations ahead of the curve” Olena Lima Read our latest…
10 Essential Marketing Automation Tools for your Association
Marketing automation is using software and digital tools to automate marketing campaigns, communications, and repetitive processes.
Measuring Member Experience (MX): A Guide for Associations
In today’s digital age, associations are constantly seeking ways to enhance their member experience (MX). A positive member experience not…
Enhancing Member Experience (MX): Best Practices for Associations
We often hear the term “Customer Experience” (CX) in the business world, encompassing all the interactions customers have with a…
How Personalised is Your Member Experience?
Take the Quiz to find out if your member engagement efforts are on top of your game or need to…
2024 Association Industry Digital Trends
Welcome to the Association Sector Digital Trends Report 2024, which summarises findings from a survey of more than 70 professional…
Tech-Enabled Association: Harnessing Technology to Drive Better Business Outcomes
In this article, we outline the building blocks of a sustainable MarTech Stack and show you how to evaluate your…
Harnessing Digital Tools to Boost Member Engagement
In our fast-paced digital world, keeping members engaged is more crucial than ever before. It’s not just about adapting to…
Good Marketing Starts with Good Data: The Benefits of Data-Driven Marketing for Associations
Data has transformed into the lifeblood of marketing. It empowers marketers to make informed decisions, accurately target the right audience,…
Why Digital Transformation Projects Fail: 5 Most Common Pitfalls to Avoid
In today’s rapidly evolving digital landscape, associations increasingly recognise the importance of embarking on a digital transformation journey to stay…
Have you mapped your member customer journey?
“Walking in your members’ shoes” is just what you’re trying to recreate when mapping your member customer journey to better…
Send Dramatically Better Emails With Our Simple Guide
Want to send dramatically better emails? Use our best email marketing practices to improve your email engagement rates and build…
3 Easy Steps to Prevent Emails From Going to Spam
Associations first need to ensure that their emails are being delivered to the primary folder. This means going back and…
The Association Hub Podcast: Igniting Conversations in the Association Sector
After much anticipation, The Association Hub Podcast has finally launched! Hosted by the dynamic duo of Olena Lima and Angela…
Association Success Circle: A Marketing Framework For Association Membership Success
What does it take to create a strong association membership community? Follow the Association Success Circle, a marketing framework for…
Steps to a More Personalised Member Experience
In this post, we will dive into the steps involved in creating a personalised experience, from setting goals to measuring…
Creating Personalised Member Experiences: Maximising Member Engagement Through Segmentation
Let’s dive in and discover the power of segmentation for membership and association organisations.
Creating a Seamless Member Experience: How to Leverage Service Touchpoints in Your Association
In this article, we’ll take a look at the most common digital touchpoints that should be a part of every…
Do your Membership and Marketing Teams work together?
Connecting membership and marketing teams to create member-centric experiences that deliver business results
Digital Marketing for Membership Organisations: The Most Effective Tools, Channels and Platforms
In this article we look into digital marketing tools that work best for associations and membership organisations, and explain some…
7 Best Free Marketing Tools for Associations and Membership Organisations
They say free digital marketing doesn’t exist anymore. And it’s true that search engine and social media algorithms have become…
2022 Association Industry Digital Trends
New Findings on Digital Transformation: Results from the Association Sector Digital Maturity Survey. July 2022
What Does It Mean to Be Member-Centric in 2022?
Becoming a truly member-centric association goes beyond creating a great member experience. In this article you’ll find the first 4…
What the Membership Economy Means for the Association World
With the membership economy booming, associations must embrace current digital technology and experiment with different MarTech solutions.
Common SEO Mistakes for Association and Membership Websites
While working with professional associations, we’ve noticed a lot of them make similar mistakes with SEO on their websites.
6 Ways Associations Can Attract and Engage Young Members
Learn how to attract and engage a motivated group of young people who may be loyal members to your association…
Membership MarTech Talk
Free industry virtual catch-ups to discuss marketing tools to enhance member digital experience
Association Management Software (AMS) Selection Checklist
A handy checklist which helps you compare software providers, assess their functionality, rate the pros and cons, and ultimately choose…
Does your association need landing pages? Here’s how to create them.
The landing page helps convert your website visitors into your followers, subscribers and, eventually, members.
10 Websites for FREE Stock Photos and Design Elements
We’ve put together a list of our 10 favourite websites full of free stock photos, icons, and other design elements…
How Your Association Content Can Lead to New Members
What is lead generation in the membership context and 5 actionable items for optimising your content so it works for…
Best Meeting Software for Productive, Interactive and Automated Meetings
Take the hassle away from scheduling meetings and eliminate the email back-and-forths.
Marketing Automation For Associations
What is Marketing Automation and How Can it Help Your Association Grow?
The Y and Z of Membership Marketing
75% of young Australians say that one of the important aspects of a brand is that they support a cause…
Membership Growth: Your Association Checklist
Membership growth checklist to help you recognise the key elements of a strategic and successful membership growth plan.
Social Media For Associations: Not How To, But Why
Why does your association need to use social media? In 2024, when virtually every organisation has a social media presence…
ASSOCIATION CONTENT: Don’t let your biggest asset be your biggest mistake
One of the core functions of every association is to provide its members access to the latest and most important…
Let Your Members Do Your Marketing For You
Word-of-mouth marketing is one of the most powerful marketing channels available. Why? Because it’s a process built on the testimonials…
The Art Of Digging Deeper: How To Make Membership Segmentation Work For Your Association
Let’s talk about segmentation. While this is definitely not a new word for association managers, perhaps the concept requires greater…
IN BRANDS WE TRUST: The Challenge Of Brand Consistency For Professional Associations
Picture this real-life scenario: a well-known association has been operating for more than 80 years, yet still doesn’t promote itself…
MemberBoat / YouthInsight Partnership
In our ongoing pursuit to understand and attract Members of tomorrow, we’ve created a partnership with YouthInsight, a research arm of Student…
Attracting Members of Tomorrow
How well does Gen Z understand the role and benefits of professional associations. The Professional Associations Youth Study
Membership 2018. Australian trends and predictions
In Membership 2018. Australian trends and predictions, we speak to membership specialists about the key trends they believe will shape…
2017 Digital Marketing Trends Report – Lessons For Associations
Digital giant Adobe recently shared its latest Digital Tends Report based on the survey results of more than 14,000 digital…