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Membership marketing blog
Marketing tips and ideas for association executives and member engagement specialists who want to build strong brands for their organisations and stay up-to-date with current marketing trends. Subscribe to our newsletter to stay in the loop with all things membership marketing!
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Unlike traditional marketing, which is all about the quick sale, membership marketing is a whole different ball game. It’s about…
As spring blooms in Australia, it’s not just our homes that need a fresh start—our digital spaces do too! Associations…
Member retention, engagement, and delivering value to existing members are essential aspects of a thriving association. However, a key opportunity…
All the hype around the effectiveness of implementing marketing automation is real. Have you considered implementing it in your association…
“The blend of digital and in-person event strategies will keep associations ahead of the curve” Olena Lima Read our latest…
Marketing automation is using software and digital tools to automate marketing campaigns, communications, and repetitive processes.
In today’s digital age, associations are constantly seeking ways to enhance their member experience (MX). A positive member experience not…
We often hear the term “Customer Experience” (CX) in the business world, encompassing all the interactions customers have with a…
Take the Quiz to find out if your member engagement efforts are on top of your game or need to…
Welcome to the Association Sector Digital Trends Report 2024, which summarises findings from a survey of more than 70 professional…
In this article, we outline the building blocks of a sustainable MarTech Stack and show you how to evaluate your…
In our fast-paced digital world, keeping members engaged is more crucial than ever before. It’s not just about adapting to…
Data has transformed into the lifeblood of marketing. It empowers marketers to make informed decisions, accurately target the right audience,…
In today’s rapidly evolving digital landscape, associations increasingly recognise the importance of embarking on a digital transformation journey to stay…
“Walking in your members’ shoes” is just what you’re trying to recreate when mapping your member customer journey to better…
Want to send dramatically better emails? Use our best email marketing practices to improve your email engagement rates and build…
Associations first need to ensure that their emails are being delivered to the primary folder. This means going back and…
After much anticipation, The Association Hub Podcast has finally launched! Hosted by the dynamic duo of Olena Lima and Angela…
What does it take to create a strong association membership community? Follow the Association Success Circle, a marketing framework for…
In this post, we will dive into the steps involved in creating a personalised experience, from setting goals to measuring…
Let’s dive in and discover the power of segmentation for membership and association organisations.
In this article, we’ll take a look at the most common digital touchpoints that should be a part of every…
Connecting membership and marketing teams to create member-centric experiences that deliver business results
In this article we look into digital marketing tools that work best for associations and membership organisations, and explain some…
They say free digital marketing doesn’t exist anymore. And it’s true that search engine and social media algorithms have become…
New Findings on Digital Transformation: Results from the Association Sector Digital Maturity Survey. July 2022
Becoming a truly member-centric association goes beyond creating a great member experience. In this article you’ll find the first 4…
With the membership economy booming, associations must embrace current digital technology and experiment with different MarTech solutions.
While working with professional associations, we’ve noticed a lot of them make similar mistakes with SEO on their websites.
Learn how to attract and engage a motivated group of young people who may be loyal members to your association…
Free industry virtual catch-ups to discuss marketing tools to enhance member digital experience
A handy checklist which helps you compare software providers, assess their functionality, rate the pros and cons, and ultimately choose…
The landing page helps convert your website visitors into your followers, subscribers and, eventually, members.
We’ve put together a list of our 10 favourite websites full of free stock photos, icons, and other design elements…
What is lead generation in the membership context and 5 actionable items for optimising your content so it works for…
Take the hassle away from scheduling meetings and eliminate the email back-and-forths.
What is Marketing Automation and How Can it Help Your Association Grow?
75% of young Australians say that one of the important aspects of a brand is that they support a cause…
Membership growth checklist to help you recognise the key elements of a strategic and successful membership growth plan.
Why does your association need to use social media? In 2024, when virtually every organisation has a social media presence…
One of the core functions of every association is to provide its members access to the latest and most important…
Word-of-mouth marketing is one of the most powerful marketing channels available. Why? Because it’s a process built on the testimonials…
Let’s talk about segmentation. While this is definitely not a new word for association managers, perhaps the concept requires greater…
Picture this real-life scenario: a well-known association has been operating for more than 80 years, yet still doesn’t promote itself…
In our ongoing pursuit to understand and attract Members of tomorrow, we’ve created a partnership with YouthInsight, a research arm of Student…
How well does Gen Z understand the role and benefits of professional associations. The Professional Associations Youth Study
In Membership 2018. Australian trends and predictions, we speak to membership specialists about the key trends they believe will shape…
Digital giant Adobe recently shared its latest Digital Tends Report based on the survey results of more than 14,000 digital…