Digital Marketing & Member Engagement Solutions

The MemberBoat team works exclusively with professional associations, industry bodies and membership organisations. Our focus is helping you deliver optimal digital member experiences. It’s more than a marketing campaign – it’s a commitment to building your active, loyal membership.

Digital Transformation

It has never been more important for associations to embrace the value of technology. Although at times it can seem daunting, it's also an exciting opportunity. Our team will help you bring the right technology into the business to improve member service delivery and increase your team productivity.

Marketing Automation

From identifying potential areas of automation (your teams’ most repetitive marketing tasks) and finding the best automation software for your tech infrastructure, to mapping out automation processes and setting up templates. This may include such tools as emails, chatbots, Messenger and more.

Content & Creative

Relevant industry content is one of your association’s most valuable propositions. But in this age of information overload, you need a content marketing strategy that cuts through the clutter. We'll help you optimise your content and make the most out of it. Whether you distribute your content through your website, member content library, landing pages or social media, our content and graphic design team will help set your association apart.

Member Journey Mapping

Identifying key membership segments and developing a detailed customer journey for these segments to understand what key touch points drive your association membership. Translate your member customer journeys into experience maps to help develop customer centric channel and content plans.

Lead Generation

Lead generation is more than just getting people to visit your site. It’s about collecting their info so you can drive further communication and turn casual traffic into actual members. Using landing pages, creative subscription forms, interactive quizzes and more, we’ll help you grow your subscriber database.

Virtual Marketing Department

MemberBoat is your complete, budget-friendly marketing department solution. Why hire a new team member when you can enjoy access to our diverse range of skills at an affordable rate? Our team is made up of experts in traditional, digital and social media marketing, as well as designers and content writers, all of whom have an in-depth understanding of the challenges facing the Australian association sector.

Let's start a project together!

Is it time to enhance your member digital experience and simplify your everyday task with automation? Drop us a line!