The MemberBoat team works exclusively with professional associations, industry bodies and membership organisations. Our focus is helping you deliver optimal digital member experiences. It’s more than a marketing campaign – it’s a commitment to building your active, loyal membership.
It has never been more important for associations to embrace the value of technology. Although at times it can seem daunting, it's also an exciting opportunity. Our team will help you bring the right technology into the business to improve member service delivery and increase your team productivity.
From identifying potential areas of automation (your teams’ most repetitive marketing tasks) and finding the best automation software for your tech infrastructure, to mapping out automation processes and setting up templates. This may include such tools as emails, chatbots, Messenger and more.
Content & Creative
Relevant industry content is one of your association’s most valuable propositions. But in this age of information overload, you need a content marketing strategy that cuts through the clutter. We'll help you optimise your content and make the most out of it. Whether you distribute your content through your website, member content library, landing pages or social media, our content and graphic design team will help set your association apart.
Member Journey Mapping
Identifying key membership segments and developing a detailed customer journey for these segments to understand what key touch points drive your association membership. Translate your member customer journeys into experience maps to help develop customer centric channel and content plans.
Lead generation is more than just getting people to visit your site. It’s about collecting their info so you can drive further communication and turn casual traffic into actual members. Using landing pages, creative subscription forms, interactive quizzes and more, we’ll help you grow your subscriber database.
Virtual Marketing Department
MemberBoat is your complete, budget-friendly marketing department solution. Why hire a new team member when you can enjoy access to our diverse range of skills at an affordable rate? Our team is made up of experts in traditional, digital and social media marketing, as well as designers and content writers, all of whom have an in-depth understanding of the challenges facing the Australian association sector.
Olena brings an exceptional innovative and creative flair to each and every project. Her broad range of skills encompass a systematic approach to event management, information publishing, membership engagement and association marketing.
Ian SinnetCEO, GP NSW
We engaged Olena and her MemberBoat team when we found ourselves under resourced and recruiting new team members was proving difficult. MemberBoat has provided an amazing ‘virtual’ marketing team providing the day to day implementation of our organisations marketing activities including copywriting, content management of multiple websites, updating brand style, social media and email campaigns. Olena has also provided invaluable strategic input. We have extended our working period with MemberBoat based on their expertise, reliability and efficiency.
Lee TonittoCEO, Australian Marketing Institute
No matter what projects we are working on, whether it's integration of new technology, event management or e-mail campaign design, the MemberBoat team always has a creative, innovative outlook and is easy to rely on.
Kelly BadewitzExecutive Officer | Australasian Housing Institute
Let's start a project together!
Is it time to enhance your member digital experience and simplify your everyday task with automation? Drop us a line!