Today and for the foreseeable future, the importance of virtual events and digital learning increases dramatically. This article focuses on the main criteria you need to consider to help choose the Learning Management System (LMS) provider for your association.
2020 REINSW Awards for Excellence About the Awards The REINSW Awards recognise the real estate industry’s top performers and are designed to encourage and promote excellence and best practice in the profession. This year marks the 23rd year of the REINSW Awards – the biggest and most respected industry awards in NSW. Client: REINSW Category:…
What is Marketing Automation and How Can it Help Your Association Grow?
7 ESSENTIAL METRICS for a thriving membership community
Membership growth checklist to help you recognise the key elements of a strategic and successful membership growth plan.
GenZ: Opportunities for associations
Why does your association need to use social media? In [dt_year], when virtually every organisation has a social media presence on at least one platform, this question might sound ridiculous. Yet surprisingly few association executives can actually answer it. Sure, you have a presence. You need a presence. But what purpose is it serving? What goals is it helping you achieve? Why do you spend valuable time and resources on social media activities?
One of the core functions of every association is to provide its members access to the latest and most important industry information, such as industry benchmark reports, survey results, regulation updates and articles from a variety of relevant publications. The question is: do we always succeed at this goal?
Word-of-mouth marketing is one of the most powerful marketing channels available. Why? Because it’s a process built on the testimonials of people we trust. Now if only we could find a way to generate more word-of-mouth marketing to help grow our brands…
Let’s talk about segmentation. While this is definitely not a new word for association managers, perhaps the concept requires greater thought if we are to use it effectively. Yes, technology advancement has made it easier to create smaller groups within your membership and to tailor your offerings to those sub-sections. In theory this is a big win. It should help you achieve your association’s engagement goals.