Students Membership
Senior Membership 3
Freelancers Membership

Member acquisition campaign for AMI

In September 2017 the Australian Marketing Institute requested MemberBoat team to develop the membership acquisition campaign that will clearly state the value of AMI membership.

Client: AMI

Category: Member Engagement

Date: September 2017


In response to the request we developed the membership acquisition campaign targeted to different audiences with the aim of promoting different member benefits to marketers at different stages of their career. The 4 main audiences were: students, independent marketing professionals, mid-level marketers and senior marketers.

Email invitation

Our work

The MemberBoat team delivered strategy, copywriting, design, promotion though EDMs, and social media.



Landing page

Social media