2017 AMI Awards for Marketing Excellence

About the AMI Awards

Established in 1982 as the Hoover Marketing Awards, the Australian Marketing Institute (AMI) Awards for Marketing Excellence have become one of the biggest events on the Australian marketing calendar.
For 35 years, the Awards have celebrated individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.

Client: AMI

Category: Project Management, Awards Management, Event Marketing

Date: 2017

The Path to Success

During  2017 the MemberBoat team assisted AMI with promotion of their Awards program.

The MemberBoat team supported AMI with the promotional plan implementation, including EDM, social media, print and digital advertising, and engagement tactics with nominees, judges and sponsors.

We assisted the Institute with all elements of the awards graphic assets, email marketing, social media promotion and coordination of the media advertisement (digital and print). We provided support during the whole project – from the call for nominations through to Gala Dinner and post-event evaluation.

The Big Wins

With marketing support of the MemberBoat team and hard work of the AMI event team, in 2017 the AMI Awards for Marketing Excellence program has become the most successful in the 35-year history of the Awards.

With 211 Awards entries across 28 categories and Gala Dinner attendance by 500+ marketing professionals, the program overachieved the revenue goals.

How MemberBoat Helps

At MemberBoat we aim to help associations create a flawless awards experience for your entrants, judges and sponsors. Starting with a thorough assessment of your existing processes and potential difficulties, we can develop an integrated program including:

  • Your awards’ brand
  • Promotional plan
  • Intuitive environment for entrants and judges to operate in
  • Sponsorship proposals and event management

2017 AMI Awards for Marketing Excellence

Social media advertisement

Post-event engagement EDM

Post-event wrap up and feedback form

2017 AMI Awards for Marketing Excellence

Print advertisement