AusActive Badges
AusActive Certificate

Digital Badges for AusActive

About the Project

Digital badges and certificates have gained popularity within the association sector in recent years. Digital credentialing software not only allows to reduce the amount of manual tasks, but also creates a great opportunity to promote members’ achievements and recognition.

Digital badges visually represent the successful completion of training, certification or micro-credentials, as well as can be used to verify membership or award win. Badges can be easily shared across various platforms, rendering them a highly effective tool for member engagement.

Client: AusActive

Category: Digital Marketing, Member Engagement, Graphic Design

Date: 2022

How MemberBoat assisted

The MemberBoat team assisted by:

  • Developing the design of the digital badges and certificates
  • Setting up the digital credentialing software – from the general system set up and badges design to marketing automation
  • Running training for teams to maximise platform usage and member engagement

“MemberBoat’s expertise in Digital Badges and digital marketing has allowed our company to grow our online presence and member engagement. The designs of the collaterals are fantastic, and the project was implemented quickly and easily. We are thoroughly pleased with the work of Olena and her team.”

– Billie Cox, General Manager, Business Development, AusActive

The quick wins

In 2022, the AUSactive team used badges and digital certificates to verify the evidence and promote membership, certification, training and the Awards program. As a result of active platform usage, the badges were shared on social media by more than 1,000 AUSactive members, providing the association with additional exposure and audience reach.
Event look & feel

Event look & feel

Awards landing page

Awards Landing Page

Social media banenrs

PowerPoint Presentation