2022 ISSA Cleaning & Hygiene Expo

ISSA approached MemberBoat in 2020 to help develop marketing collaterals for their annual Expo. What was seemingly a straightforward brief ended up being a two-year-long close collaboration between two teams as the Expo was rescheduled twice due to the 2020-22 COVID-19 restrictions.

Thanks to effective collaboration, the team overachieved our initial target, reporting a 25% growth in registrations compared to the 2019 Expo. The 2022 Expo had over 3,000 registrations, representing 20 countries, including France, Germany, Japan, Singapore, South Korea, New Zealand, United Kingdom, USA, and more. The Expo attracted more than 80 exhibitors and in the two-day program featured over 40 industry thought leaders sharing their expertise and knowledge across a variety of industry topics.

“We’ve been working with MemberBoat for more than two years, and from this time ISSA Oceania has hugely benefitted from the work of Olena and her team. MemberBoat are reliable and quick to respond, and this combined with their creative ideas as well as attention to detail has been the bottom line for the outstanding success of this year’s ISSA Expo. We greatly appreciate their professionalism and marketing prowess, and we would recommend MemberBoat to any association or organisation looking for a source of event marketing expertise that delivers real results.” – Lauren Micallef, Oceania Manager ISSA

The MemberBoat team assisted with the overall marketing for the 2022 Expo, including:

• Branding and assets design
• Website redesign and regular updates
• Social media promotion, engagement, and advertisement
• Print collateral, including print advertisement, flyers, and brochures
• Exhibition collateral designs such as stands and signage