“Walking in your members’ shoes” is just what you’re trying to recreate when mapping your member customer journey to better understand your members, and personalise communication, content and offers based on where they are.
Want to send dramatically better emails? Use our best email marketing practices to improve your email engagement rates and build long-term relationships with your members!
Associations first need to ensure that their emails are being delivered to the primary folder. This means going back and taking a look at the most basic level of your email campaigns – email deliverability!