Good Marketing Starts with Good Data: The Benefits of Data-Driven Marketing for Associations
Data has transformed into the lifeblood of marketing. It empowers marketers to make informed decisions, accurately target the right audience,…
Why Digital Transformation Projects Fail: 5 Most Common Pitfalls to Avoid
In today’s rapidly evolving digital landscape, associations increasingly recognise the importance of embarking on a digital transformation journey to stay…
Have you mapped your member customer journey?
“Walking in your members’ shoes” is just what you’re trying to recreate when mapping your member customer journey to better understand your members, and personalise communication, content and offers based on where they are.