Association Success Circle: A Marketing Framework For Association Membership Success

Building a strong and thriving membership community is not an easy task.

It’s not something that happens overnight, or as a result of one amazing marketing campaign. Even if your association has been operating on the market for decades and can provide industry-leading member benefits, attracting new members and retaining the ones you have can be a challenge.

You can achieve these goals using a highly strategic, integrated, and automated approach to membership marketing. 

To help your association reach its goals, at MemberBoat we’ve developed a formula for marketing success. We know it works because we’ve been using it since 2016 – and fine-tuning it along the way – to help membership organisations of all shapes and sizes transform, improve, and get to where they’re going! 

We call it the Association Success Circle and we believe it can help take your association to the next level.  

The Association Success Circle is not designed to offer a quick fix. But by following the circle and taking advantage of all the trends, tools and technologies available, your association can become the community that your industry needs. 

There are five key stages of the Association Success Circle – Understand, Nurture, Grow, Optimise, and Thrive. These stages provide a simple breakdown of the real marketing activities, real people and real outcomes in your association’s journey to success. 

 

• • UNDERSTAND: Understand your members, identify gaps in your service delivery, and explore your market and competition.
  • NURTURE: Define your member value proposition, create community engagement and loyalty. 
  • GROW: Increase brand awareness, expand your audience, generate leads, and convert your leads into members.
  • OPTIMISE: Review your marketing tools, create an effective MarTech stack, and take a data-led approach to personalise your member experience. 
  • THRIVE: Ensure you’re building a releveant, diverse and inclusive community to better engage and represent members. 

In the Association Success Circle guide, we explore each stage in detail so you can apply the formula to your marketing and engagement activities.  

Ready to create a strong association membership community? Download your Association Success Circle guide below.

 

 

Join Membership Marketing School, our ongoing online marketing program that enables association executives to understand, nurture, grow, and optimise their membership communities. Join today!

If you’re looking for a convenient planner to make sure you cover all aspects of the framework – buy our Membership Journal, an ultimate planner for association professionals. Click here to learn more.