Steps to a More Personalised Member Experience
In this post, we will dive into the steps involved in creating a personalised experience, from setting goals to measuring and optimising your campaigns.
Good Marketing Starts with Good Data: The Benefits of Data-Driven Marketing for Associations
Data has transformed into the lifeblood of marketing. It empowers marketers to make informed decisions, accurately target the right audience,…
Have you mapped your member customer journey?
“Walking in your members’ shoes” is just what you’re trying to recreate when mapping your member customer journey to better understand your members, and personalise communication, content and offers based on where they are.