2018 AMI Professional Development Program

At the end of 2017 the Australian Marketing Institute approached the MemberBoat team with the request to refresh their professional development program for 2018. Based on the feedback of AMI members from the PD survey ran earlier in the year, we worked closely with the AMI Events team to develop a relevant, eye-catching professional development program for Australian marketers.

Client: AMI

Category: Professional Development

Date: January 2018

The idea

Working closely with the AMI Events team and relying on AMI members’ feedback from the member survey, we’ve developed the 2018 AMI Training Program. Along with traditional marketing training, such as digital, social media marketing, marketing basics for non-marketers, people working in NFPs and small businesses, we focused the training on AMI’s core mission – to GROW BRAND YOU. We aimed to provide marketers with tools to grow their own brand, whether it’s building their LinkedIn profile, becoming an independent consultant or finding the pathway to a boardroom.

AMI Traning Hub Handbook

Workshop digital banners

Our work

Apart from strategic input, the MemberBoat team developed the overall look and feel of the 2018 AMI Training Program. We also continue to assist the Institute with promoting its events throughout the year.

Landing page