Apr222021
Association landing pages

Firstly, what’s the difference between webpages and landing pages?

A webpage of your website is designed for exploration and providing general information about your business, while the main purpose of a landing page is to guide visitors towards a single call to action.

Landing pages help convert your website visitors into your followers, subscribers and, eventually, into your membership.

Some examples of landing pages for associations may include:

  • Registration for a webinar
  • Program or event
  • Download of a recent industry report in exchange of people’s contact details
  • Expression of interest in award nominations;
  • One-click membership subscription 

How can you create landing pages?

If you’re looking for an easy and effective tool to boost your membership, it’s time for your association to start creating a landing page!

Here’s a quick guide on how to do so:

First and foremost, check the capability of your current website or ‪Association Management Software (AMS) and whether the landing page functionality can be implemented using existing software.

If you’re using email providers like MailChimp, ActiveCampaign, or Higher Logic software (including Informz or Real Magnet), it’d be logical to use their landing page functionality as your landing pages will be directly connected to the list of your subscribers.

Check out dedicated landing pages software like Instapage, Leadpages or Unbound. As building landing pages is the main focus of their business, these providers will have the most functionality. In most cases, their product can be easily synchronised with your database.

If your association is ready to explore more comprehensive (and expensive) options, check out all-in-one marketing automation platforms like HubSpot or Marketo.

With these simple steps, your association can create landing pages in no time – and help turn your website visitors into members!

Want to learn more tips on how you can use your association content to grow your membership?

Click here to find 5 easy steps. 

MemberBoat is a membership growth consultancy helping professional associations, industry bodies and other membership organisations attract, engage and retain members. We combine strategy, marketing, technology and hands-on support to strengthen member value, improve engagement, simplify systems and turn ambitious growth goals into practical action.

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Author: Olena Lima