Answers for Associations Webinar

A practical, interactive session to help association leaders build an actionable membership growth plan for 2027

This isn’t another webinar full of theory. It’s a working session designed to help you make better membership decisions before 2027 begins.

Most association leaders are already doing plenty. And yet members still drift away without saying why, younger professionals remain on the edges, and boards continue to ask for growth while expecting everything to be done the way it always has been.

In this Answers for Associations Webinar, Olena Lima CAE will explore strategies across the full membership journey, from awareness and acquisition through to onboarding, engagement, renewal and participation. Participants will be encouraged to pause, reflect on their own numbers, challenge long-standing assumptions and identify the priorities that deserve greater attention in 2027.

What You Will Learn:

🔹Identify the core metrics that reveal the true health of their membership

🔹Pinpoint what current and prospective members value, and use those insights to strengthen acquisition, engagement and retention

🔹Recognise where members are disengaging or dropping out across the membership journey
🔹Improve marketing efficiency by making better use of existing benefits, content, data and technology
🔹Prioritise the membership strategies most likely to deliver impact in 2027
🔹Leave with a completed 90-day membership growth sprint they can take to the board and start implementing immediately