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Helping associations thrive through effective digital membership marketing strategies.















July 2026 • Conference
Singapore
The Asia-Pacific Academic Consortium for Public Health highlights Olena’s masterclass on member value, engagement, retention and sustainable growth in its summit recap.
June 2026 • Webinar
A practical conversation on improving discoverability, communicating relevance earlier in the member journey, and engaging the next generation of members.
March 2026 • Podcast
This podcast shows theframeworks association leaders need to simplify their strategy, sharpen their focus, and start seeing real engagement again.
May 2025 • Conference
Washington, D.C
The official MMC + Tech Conference program lists Olena’s session on membership marketing.
November 2025 • Webinar
Practical membership marketing and planning for teams with limited resources. Includes session details and access to the recording through UST’s media library.
July 2026 • Conference
Singapore
The Asia-Pacific Academic Consortium for Public Health highlights Olena’s masterclass on member value, engagement, retention and sustainable growth in its summit recap.
June 2026 • Webinar
A practical conversation on improving discoverability, communicating relevance earlier in the member journey, and engaging the next generation of members.
March 2026 • Podcast
This podcast shows theframeworks association leaders need to simplify their strategy, sharpen their focus, and start seeing real engagement again.
May 2025 • Conference
Washington, D.C
The official MMC + Tech Conference program lists Olena’s session on membership marketing.
November 2025 • Webinar
Practical membership marketing and planning for teams with limited resources. Includes session details and access to the recording through UST’s media library.
With over 20 years of marketing experience and 15 years specialising in membership marketing and digital transformation for associations, Olena brings a wealth of knowledge and practical experience to the stage, engaging audiences with her dynamic presentations and deep industry expertise.


























Upcoming as at September 2026
Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.
Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.
She focuses on enhancing member engagement and leveraging digital tools for marketing transformation.
With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.
Dowload this Email Pre-Send Checklist and never worry about pressing the Send button again!
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