Enhancing Member Experience (MX): Best Practices for Associations
We often hear the term “Customer Experience” (CX) in the business world, encompassing all the interactions customers have with a…
Harnessing Digital Tools to Boost Member Engagement
In our fast-paced digital world, keeping members engaged is more crucial than ever before. It’s not just about adapting to…
Have you mapped your member customer journey?
“Walking in your members’ shoes” is just what you’re trying to recreate when mapping your member customer journey to better understand your members, and personalise communication, content and offers based on where they are.