Join us on AuSAE Open Access Webinar: Membership Marketing Bootcamp
Ready to flex your marketing muscles and harness your association’s power? Welcome to the Marketing Bootcamp, an AuSAE Open Access Webinar designed to simplify membership marketing and deliver engagement strategies that work. While we won’t ask for burpees, we will push your marketing mindset to new heights.
Hosted by Olena Lima CAE, this session introduces a membership marketing framework tailored for associations to build relationships with current members, attract and recruit new ones, optimise MarTech and operations, and foster inclusive environments that value diverse perspectives.Â
Learning Outcomes:
🔹 Participants will apply a membership marketing framework to analyse their marketing and engagement strategies, identifying opportunities for improvement in member recruitment and retention.
🔹 Participants will design customised and actionable plans to optimise their marketing processes and leverage MarTech tools for enhanced efficiency and member engagement.
🔹 Participants will analyse case studies to identify strategies that address diverse member perspectives and create pathways for meaningful participation across member segments.
