Social Media for Professional Associations
You’ve probably heard, social media automation tools help you discover and share the right content at the right time. Automation tools can also help you analyse audience behaviour, monitor engagement, and find correct hashtags and influencers in your industry.
However, is social media automation always good?
In this episode of the Membership MarTech Talk, we invite social media marketing expert, George Hawwa, to talk about the pros and cons of using social media automation tools.
During our discussion we’ll cover:
– When automation can help
– When it’s not advisable to use automation
– The best automation tools
As always, you’ll be able to ask questions and share your experience at the end of the talk.
Speaker: George Hawwa, Growth Director, Attention Experts
As Growth Director of leading social media agency, Attention Experts, George is in charge of the overall strategy, content, and advertising for client accounts while ensuring that all Attention Expert’s clients are obtaining a suitable return on their marketing investment. This is done for clients across 20 industries. George also oversees the current research division of Attention Experts which identifies and collects data on the latest digital marketing trends and strategies.
George won the ‘Outstanding Young Entrepreneur’ award at the NSW Regional Business Chamber Awards in 2018. George started Attention Experts, after successfully starting, building and selling two multi-million dollar businesses utilising social media. He was approached by organisations, for his competence after both businesses were sold, and hence decided to embark on establishing his own social media agency. George has a Bachelor in Mathematics and Finance from the University of Technology, Sydney and a Bachelor of Arts – majoring in Asian Business Studies and Politics from Griffith University.
He is a sought after keynote speaker and presenter for industry groups and in-house training on the subject of social media. George also lectures on behalf of the Centre for Continuing Education on social media strategy at Sydney University.