The common perception of Marketing Automation tools is that they help you set up repetitive communication tasks.

However, its scope reaches far beyond that. Marketing Automation tools track the email and website journeys taken by your members and prospects, generating the kind of high-level insights a team could never achieve on its own (even if you’re all prepared to work overtime).

It can also help you identify inactive members, encourage members to sign-up to or purchase additional services offered by your association, develop custom content matched to members’ specific topics of interest, and analyse each campaign’s effectiveness.

Join this Membership MarTech Talk to:
– Look into typical Marketing Automation scenarios for associations and membership organisations
– Discuss some MarTech tools available on the market

As always, you’ll be able to ask questions and share your experience at the end of the talk.