7 ESSENTIAL METRICS for a thriving membership community
In the same way that consumer marketers are looking toward younger generations, many membership marketers are also looking to convert these up and coming professionals into loyal members. A new study presented at the Vivid Ideas Exchange in Sydney last week, A Gender for Change survey* of 2315 young Australians from both Gen Z (16…
Membership growth checklist to help you recognise the key elements of a strategic and successful membership growth plan.
GenZ: Opportunities for associations
Why does your association need to use social media? In [dt_year], when virtually every organisation has a social media presence on at least one platform, this question might sound ridiculous. Yet surprisingly few association executives can actually answer it. Sure, you have a presence. You need a presence. But what purpose is it serving? What goals is it helping you achieve? Why do you spend valuable time and resources on social media activities?
One of the core functions of every association is to provide its members access to the latest and most important industry information, such as industry benchmark reports, survey results, regulation updates and articles from a variety of relevant publications. The question is: do we always succeed at this goal?
Word-of-mouth marketing is one of the most powerful marketing channels available. Why? Because it’s a process built on the testimonials of people we trust. Now if only we could find a way to generate more word-of-mouth marketing to help grow our brands…
Let’s talk about segmentation. While this is definitely not a new word for association managers, perhaps the concept requires greater thought if we are to use it effectively. Yes, technology advancement has made it easier to create smaller groups within your membership and to tailor your offerings to those sub-sections. In theory this is a big win. It should help you achieve your association’s engagement goals.
A must-read for association leaders
How well does Gen Z understand the role and benefits of professional associations. The Professional Associations Youth Study