In the same way that consumer marketers are looking toward younger generations, many membership marketers are also looking to convert these up and coming professionals into loyal members. A new study presented at the Vivid Ideas Exchange in Sydney last week, A Gender for Change survey* of 2315 young Australians from both Gen Z (16…
7 ESSENTIAL METRICS for a thriving membership community
How well does Gen Z understand the role and benefits of professional associations. The Professional Associations Youth Study
Membership growth checklist to help you recognise the key elements of a strategic and successful membership growth plan.
In Membership 2018. Australian trends and predictions, we speak to membership specialists about the key trends they believe will shape and define the industry in 2018.
GenZ: Opportunities for associations
A must-read for association leaders
Why does your association need to use social media? In 2017, when virtually every organisation has a social media presence on at least one platform, this question might sound ridiculous. Yet surprisingly few association executives can actually answer it. Sure, you have a presence. You need a presence. But what purpose is it serving? What goals is it helping you achieve? Why do you spend valuable time and resources on social media activities?
Why Comparing Metrics Matters
One of the core functions of every association is to provide its members access to the latest and most important industry information, such as industry benchmark reports, survey results, regulation updates and articles from a variety of relevant publications. The question is: do we always succeed at this goal?