The Y and Z of Membership Marketing

In the same way that consumer marketers are looking toward younger generations, many membership marketers are also looking to convert these up and coming professionals into loyal members. A new study presented at the Vivid Ideas Exchange in Sydney last week, A Gender for Change survey* of 2315 young Australians from both Gen Z (16…

Social Media For Associations: Not How To, But Why

Why does your association need to use social media? In 2017, when virtually every organisation has a social media presence on at least one platform, this question might sound ridiculous. Yet surprisingly few association executives can actually answer it. Sure, you have a presence. You need a presence. But what purpose is it serving? What goals is it helping you achieve? Why do you spend valuable time and resources on social media activities?