In the same way that consumer marketers are looking toward younger generations, many membership marketers are also looking to convert these up and coming professionals into loyal members. A new study presented at the Vivid Ideas Exchange in Sydney last week, A Gender for Change survey* of 2315 young Australians from both Gen Z (16…
GenZ: Opportunities for associations
In our ongoing pursuit to understand and attract Members of tomorrow, we’ve created a partnership with YouthInsight, a research arm of Student Edge
How well does Gen Z understand the role and benefits of professional associations. The Professional Associations Youth Study
In Membership 2018. Australian trends and predictions, we speak to membership specialists about the key trends they believe will shape and define the industry in 2018.