Why does your association need to use social media? In 2017, when virtually every organisation has a social media presence on at least one platform, this question might sound ridiculous. Yet surprisingly few association executives can actually answer it. Sure, you have a presence. You need a presence. But what purpose is it serving? What goals is it helping you achieve? Why do you spend valuable time and resources on social media activities?
Why Comparing Metrics Matters
Digital giant Adobe recently shared its latest Digital Tends Report based on the survey results of more than 14,000 digital marketing and e-commerce professionals across EMEA, North America and Asia Pacific. So what can association executives learn by reviewing the top priorities for our marketing peers from different countries and industries?