The most valuable asset of your association isn’t your services, or your branding, or even your team. Your most valuable asset is your membership. Successful associations all have one thing in common: by engaging their communities, and developing a meaningful relationship with their members, they are able to inspire real connections that motive change.

Email Marketing

Emails remain the No. 1 communication tool among association marketers and there’s no doubt you have a lot to say about your association. From general event announcements, newsletters and research results to personalised welcome or renewal letters and membership surveys – every email counts. Your association’s ability to communicate with the industry is absolutely critical…