Relevant industry content is one of your association’s most valuable propositions. However, in this age of information overload and the changing nature of information consumption, a lot of association executives feel confused and overwhelmed. Is our content valuable enough? Do we need to provide even more content to our members? Do we use the right media to distribute this information?

Email Marketing

Emails remain the No. 1 communication tool among association marketers and there’s no doubt you have a lot to say about your association. From general event announcements, newsletters and research results to personalised welcome or renewal letters and membership surveys – every email counts. Your association’s ability to communicate with the industry is absolutely critical…