Description
In the age of customer centricity, journey mapping is an essential process that helps associations to better understand their potential and current members; and identify the issues customers have in their journey. Member journey mapping is a powerful tool your association can use to create a highly personalised member experience.
What’s in the book?
- A step-by-step guide to creating your member digital journey – from data collection and identify your main customer journey touchpoints, to creating your member personas and mapping out your member digital journey;
- A Member Persona and Member Journey Map templates.
You can read about the Member Journey Mapping in our recent blog post.