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starts 14 September 2021

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Hi,

My name is Olena Lima

and I’m the Founder and Principal Consultant of MemberBoat, a digital marketing agency dedicated to helping professional associations and other membership organisations embrace emerging digital marketing tools. 

I first started working with associations over a decade ago because I believed I had something important to offer member-driven organisations with big goals but smaller budgets. I’m passionate about the success of memberships and communities. I also appreciate what makes associations special and why they need to run their own race.  

Over the years I’ve developed a deep understanding of different marketing approaches at different membership life cycles. 

And I can’t wait to share that knowledge with you! 

Membership Marketing School (MMS)

Learn | Collaborate | Implement

What is MMS?

Membership Marketing School is a comprehensive online program which enables association executives to understand, nurture, grow and optimise membership communities. Association success is not something that happens overnight, or even as a result of one amazing marketing campaign. Association success is a continuous journey. At MemberBoat we’ve built a foundation for associations to reach their marketing goals.

Why MMS is right for you

Membership Marketing School works for any Association Executive who would like to learn about the latest digital marketing trends and tools. Whether you’re a Membership Professional who would like to learn effective marketing tactics to grow your membership; or you’re a Marketer who started your career in the association or membership setting, and would like to learn more about the specifics of marketing for membership, the Membership Marketing School is for right you! 

Why MMS is different

Membership Marketing School is NOT an ordinary online course. During the 8 week course, we will not only learn the theory behind membership marketing, but actively work together to implement the tools we’ve learnt. We will be collaborating with each other to share our knowledge and ideas, as well as helping to correct each other’s mistakes. The motto of the Membership Marketing School is LEARN | COLLABORATE | IMPLEMENT – so don’t worry, this is not just another boring video course!

Our Formula for Success

Association Success Circle

Association success is not something that happens overnight, or even as a result of one amazing marketing campaign. Association success is a continuous journey. It’s a genuine commitment to your community. It’s striving to achieve best practice, stable membership growth and ongoing member engagement. 

At MemberBoat we’ve built a foundation for associations to reach their goals. We know the formula works because we’ve been using it since 2016 – and fine-tuning it along the way – to help membership organisations of all shapes and sizes transform, improve, and ultimately achieve the success they seek. We call it the Association Success Circle

There are five key stages of the Association Success Circle. These stages provide a simple breakdown of the real activities, real people and real outcomes in your association’s journey to success. 

01.

UNDERSTAND

Understand your members, identify gaps in your service delivery, and explore your market and competition.

02.

NURTURE

Define your member value proposition, create community engagement and  loyalty.

03.

GROW

Increase brand awareness, expand your audience, generate leads, and convert your leads into members.

04.

OPTIMISE

Review your marketing tools, create an effective MarTech stack, and take a data led approach to personalise your member experience.

05.

THRIVE

Ensure you’re building a diverse and inclusive community to better engage and represent members.

Intrigued? So what are you waiting for? Join the waitlist and be the first to find out when the Membership Marketing School doors are open!