What’s the difference between a webpage and a landing page? A webpage of your website is designed for exploration and providing general information about your business, while the main purpose of a landing page is to guide visitors towards a single call to action. The landing page helps convert your website visitors into your followers, subscribers and, eventually, members.

Some examples of landing pages for associations may include: registration for a webinar, program or event; download of a recent industry report in exchange of people’s contact details; expression of interest in award nominations; one-click membership subscription and many more.

How can you create a landing page?

  1. First and foremost, check the capability of your current website or ‪Association Management Software and whether landing page functionality can be implemented using existing software.
  2. If you’re using such email providers like MailChimp, ActiveCampaign, Higher Logic software (including Informz or Real Magnet), it’d be logical to use their landing page functionality as your landing pages will be directly connected to the list of your subscribers.
  3. Check out dedicated landing pages software like Instapage, Leadpages or Unbound. As building landing pages is the main focus of their business, these provides will have the most functionality. In most cases, their product can be easily synchronised with your database.
  4. If your association is ready to explore more comprehensive (and expensive) options, check out all-in-one marketing automation platforms like HubSpot or Marketo.

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