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Unlock the Power of Membership Marketing with In-house Workshops

Empower your association with the membership marketing skills you need to grow.

Olena Lima during workshops

Tailored Training

At MemberBoat, we believe that success in the unique association and membership sector is achieved through sharing knowledge, exchanging ideas and keeping up with trends. That’s why we’re committed to hosting a variety of events and workshops through the Membership Marketing School and our partner network to promote industry discussion and collaboration.

At the same time, we understand that each association has its own set of goals, challenges and objectives, which is why we tailor our workshops to meet your specific needs. If you attended one of our events and would like to create a personalised solution for your team, why not consider our customised workshops?

In-house workshops delivered by MemberBoat help your association learn, collaborate and implement. Our interactive workshops are designed to provide your team with practical strategies and actionable insights to improve your association’s membership engagement and retention rates.

How it works

We will work together to create bespoke training that aligns with your association’s learning and development needs, as well as your budget.

Creating Member-Centric Culture

Is your association truly member-centric? In theory the answer might be yes, but what about in reality? Member-centricity is the ability to anticipate members’ different needs and expectations, then deliver your personalised services accordingly. You can achieve this by using the right technology and learning how to read and interpret the volume and variety of member data it delivers. This workshop helps your team understand the concept of member-centricity and how it can help you identify gaps in your service delivery – as well as personalise the customer journey. You will also review how technology and data can be used to optimise member experiences.

Membership Marketing: How to Attract, Recruit, Engage and Retain Your Members

Membership success is a continuous journey. Attracting, recruiting, engaging and ultimately retaining your members is a critical cycle for any association with long-term ambitions. Success is made possible by implementing the right strategies and practical tools to improve member recruitment, develop ongoing engagement and create stable membership growth. During this workshop your team will learn how to create and communicate your Member Value Proposition (MVP), how to build a comprehensive marketing plan, the keys to member journey mapping, and the digital tools you need to support your membership.

Technology Review and Optimisation

If your association is looking for the complete solution to its membership marketing needs, we are here to help. Let our team of experts take an in-depth look at your existing technology setup in order to guide you in the right direction. Your association will then be able to optimise its systems and processes to enhance the member experience. During the workshop we will review your internal processes as well as the external member journey. We will analyse your opportunities to optimise these processes and review potential software solutions for improving both team and member experiences.

Creating Member-Centric Culture

Is your association truly member-centric? In theory the answer might be yes, but what about in reality? Member-centricity is the ability to anticipate members’ different needs and expectations, then deliver your personalised services accordingly. You can achieve this by using the right technology and learning how to read and interpret the volume and variety of member data it delivers. This workshop helps your team understand the concept of member-centricity and how it can help you identify gaps in your service delivery – as well as personalise the customer journey. You will also review how technology and data can be used to optimise member experiences.

Membership Marketing: How to Attract, Recruit, Engage and Retain Your Members

Membership success is a continuous journey. Attracting, recruiting, engaging and ultimately retaining your members is a critical cycle for any association with long-term ambitions. Success is made possible by implementing the right strategies and practical tools to improve member recruitment, develop ongoing engagement and create stable membership growth. During this workshop your team will learn how to create and communicate your Member Value Proposition (MVP), how to build a comprehensive marketing plan, the keys to member journey mapping, and the digital tools you need to support your membership.

Technology Review and Optimisation

If your association is looking for the complete solution to its membership marketing needs, we are here to help. Let our team of experts take an in-depth look at your existing technology setup in order to guide you in the right direction. Your association will then be able to optimise its systems and processes to enhance the member experience. During the workshop we will review your internal processes as well as the external member journey. We will analyse your opportunities to optimise these processes and review potential software solutions for improving both team and member experiences.

What our clients say

Our expert

In-house workshops are delivered by Olena Lima, the Founder and Principal Consultant of MemberBoat, a digital marketing agency dedicated to helping professional associations and other membership organisations embrace emerging digital marketing tools.

With over a decade of experience working within the association sector, assisting dozens of associations in Australia and overseas, and a passion for customer experience and marketing technology, Olena brings a unique perspective and understanding of the membership industry.

The focus of her work has been on member engagement, marketing and communications, digital strategies, technology implementation and young members. Olena is a frequent speaker and contributor on membership marketing and digital transformation topics for groups like Australian Marketing Institute, Australian Community Managers, European Society of Association Executives, Philippine Council of Associations and Association Executives. Answers for Associations and more.

Today Olena is also the host of the Membership Marketing School and the Association Hub Podcast – platforms where she not only shares her knowledge and passion, but connects association marketing professionals for ideas sharing and knowledge exchange.

Olena - Profile
Olena - Profile

In-house workshops are delivered by Olena Lima, the Founder and Principal Consultant of MemberBoat, a digital marketing agency dedicated to helping professional associations and other membership organisations embrace emerging digital marketing tools.

With over a decade of experience working within the association sector, assisting dozens of associations in Australia and overseas, and a passion for customer experience and marketing technology, Olena brings a unique perspective and understanding of the membership industry.

The focus of her work has been on member engagement, marketing and communications, digital strategies, technology implementation and young members. Olena is a frequent speaker and contributor on membership marketing and digital transformation topics for groups like Australian Marketing Institute, Australian Community Managers, European Society of Association Executives, Philippine Council of Associations and Association Executives. Answers for Associations and more.

Today Olena is also the host of the Membership Marketing School and the Association Hub Podcast – platforms where she not only shares her knowledge and passion, but connects association marketing professionals for ideas sharing and knowledge exchange.

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Let's work together!

hello@memberboat.com.au

4/2 Cawarra Rd, Caringbah NSW 2229