How to create a landing page workshop

Beginner

Skill Level

25 mins

Duration

1

Video tutorial

1

Workbook

1

checklist

Overview

Is lead generation as important for associations and professional societies as for any other business? Absolutely!

While sales funnels are not often discussed in the context of professional association memberships, if your goal is membership or event revenue growth, then your members will most likely go through the sales funnel.

One of the most important elements of inbound marketing (the practice of building your marketing strategy around valuable content) is landing pages!

But what exactly is a landing page? What makes it different from other pages? Why are landing pages so important and how do you build them?

Watch our 25-minute detailed tutorial that will guide you through the process of creating an efficient landing page for your organisation in six easy steps.

During this workshop you'll learn:

Who is the workshop for?

This training is tailored for Association Executives who would like to learn about the latest digital marketing tools for lead generation. Whether you’re a Membership Professional who would like to learn effective digital marketing tactics to grow your membership, or you’re a Marketer who started your career in the association or membership setting, and would like to learn more about the specific approaches to marketing for membership, this workshop is for you!

ABOUT THE SPEAKER

Olena Lima Founder and Principal Consultant of MemberBoat,a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations embrace emerging digital marketing tools and simplify their journey to digital transformation. 

With an extensive background in services marketing, over the past decade Olena has worked with a number of individual membership-based professional associations, corporate and industry bodies, government-supported social and health sector associations, and self-supported associations for business. 

The focus of her work has been on member engagement, marketing and communications, digital strategies, technology implementation and young members.

 

More Resources

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Member Welcome and Onboarding Email Sequence

This template includes a sequence of 5 onboarding emails and is designed to help you engage and nurture your new members.

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It will help you declutter, systemise, and fine-tune your digital assets, as well as ensure your members can easily navigate your space!

Resource library

Find all the latest digital marketing resources for association professionals, such as video training, handy templates, swipe files, and much more!