How to create a landing page workshop
Beginner
Skill Level
25 mins
Duration
1
Video tutorial
1
Workbook
1
checklist
Overview
Is lead generation as important for associations and professional societies as for any other business? Absolutely!
While sales funnels are not often discussed in the context of professional association memberships, if your goal is membership or event revenue growth, then your members will most likely go through the sales funnel.
One of the most important elements of inbound marketing (the practice of building your marketing strategy around valuable content) is landing pages!
But what exactly is a landing page? What makes it different from other pages? Why are landing pages so important and how do you build them?
Watch our 25-minute detailed tutorial that will guide you through the process of creating an efficient landing page for your organisation in six easy steps.
During this workshop you'll learn:
- Lead generation in the association context
- Tools for generating leads relevant to associations
- The meaning of a lead magnet, CTA and other terminology
- Six easy steps to create a landing page - from setting objectives and choosing the right software to testing and promoting your landing page.
Who is the workshop for?
This training is tailored for Association Executives who would like to learn about the latest digital marketing tools for lead generation. Whether you’re a Membership Professional who would like to learn effective digital marketing tactics to grow your membership, or you’re a Marketer who started your career in the association or membership setting, and would like to learn more about the specific approaches to marketing for membership, this workshop is for you!
ABOUT THE SPEAKER
Olena Lima Founder and Principal Consultant of MemberBoat,a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations embrace emerging digital marketing tools and simplify their journey to digital transformation.
With an extensive background in services marketing, over the past decade Olena has worked with a number of individual membership-based professional associations, corporate and industry bodies, government-supported social and health sector associations, and self-supported associations for business.
The focus of her work has been on member engagement, marketing and communications, digital strategies, technology implementation and young members.