Transform Your Association’s Marketing: How to Attract, Recruit, Engage and Retain Your Members in 2025
- Oct 17 2024
- 10:00 am - 12:00 pm
Speaker
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Olena LimaMemberBoat Founder
Olena Lima Founder and Principal Consultant of MemberBoat, a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations embrace emerging digital marketing tools and simplify their journey to digital transformation.
With an extensive background in services marketing, over the past decade, Olena has worked with a number of individual membership-based professional associations, corporate and industry bodies, government-supported social and health sector associations, and self-supported associations for business.
The focus of her work has been on member engagement, marketing and communications, digital strategies, technology implementation and young members.
As the year draws to a close, it’s time to put pen to paper and gear up for 2025’s marketing journey. Association marketers tackle a number tasks and objectives – from brand awareness and member recruitment to promoting professional development programs and ongoing member engagement. It can seem like a lot, especially with tight budgets and small teams. So, how do you cover it all without getting overwhelmed?
Ready to elevate your association’s marketing in 2025? This 2-hour interactive workshop will provide hands-on tools for efficient marketing planning for membership organisations.
What We’ll Cover:
- Sharpening Your Value Proposition: Learn how to refine and effectively communicate your member value proposition.
- Market Scanning and Competitive Analysis: Understand your market landscape and approach to competition.
- Marketing Plan Components: We'll look into essential elements of a robust marketing plan, including audience segmentation, channel optimisation, personalisation and more.
- Content Marketing: Learn different approaches for effective content planning.
- Leveraging Digital Tools: Discover how to streamline your marketing plan implementation using the latest digital tools.
Exclusive, Intimate Setting
Limited to just 15 participants, this workshop ensures a personalised and focused learning environment. Bring your real-life case studies and be ready to dive deep. Share ideas, challenges, and solutions with your peers. Get your specific questions addressed in a collaborative setting.
Why Attend?
- Relevant Strategies: Tailor-made content focusing on brand positioning, member acquisition, engagement, and data-driven marketing.
- Interactive Learning: Engage in hands-on sessions and real life case study review.
- Personalised Expert Guidance: Have your unique questions answered and gain insights tailored to your specific needs.
- Collaborative Networking: Build connections with other association professionals and share invaluable experiences.
Who Should Attend?
This workshop is designed for marketing professionals, association executives, and anyone eager to transform their marketing strategy for 2025. Whether you’re starting your 2025 marketing plan from scratch or want to make sure you’ve covered everything in your plan, this workshop is for you!
Cost:
- General admission: $165 (incl. GST)
- Register three or more members of your team to secure your 10% discount.
Note, we’re offering two complimentary tickets for every Membership Marketing School workshop for staff members of small associations and association emerging leaders. Click here for more information.
Please note that while we will deliver recordings of the theory section of our workshops, unfortunately, due to the interactive and collaborative nature of the workshops, the practical task, Q&A and group discussion sections will not be available in recordings. We strongly encourage to attend the workshop live to learn valuable insights from your peers.
We’re aiming to create highly-customised workshops covering topics relevant to participants. You can add your questions during the registration process or email them to hello@memberboat.com.au at least 10 day prior to the workshop
Membership Marketing School is now a CAE Registered Provider, which means all our workshops meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. For more information about the CAE credential or Registered Provider program, please visit asaecenter.org/cae.
As a CAE Registered Provider educational workshop related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Organizer
Membership Marketing School
Website
https://membershipmarketingschool.com.au/Membership Marketing School is an ongoing online marketing program that helps association executives like you understand, nurture, grow, and optimise their membership communities. MMS provides students with digital marketing training, practical workshops and templates, opportunities to review and receive feedback on real marketing materials, ongoing support and expert training. And did we mention the supportive community?