Content Planning to Enhance Member Engagement
Speaker
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Olena LimaMemberBoat FounderOlena Lima Founder and Principal Consultant of MemberBoat, a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations embrace emerging digital marketing tools and simplify their journey to digital transformation.
With an extensive background in services marketing, over the past decade, Olena has worked with a number of individual membership-based professional associations, corporate and industry bodies, government-supported social and health sector associations, and self-supported associations for business.
The focus of her work has been on member engagement, marketing and communications, digital strategies, technology implementation and young members.
Content is at the heart of effective member engagement. For most associations creating and curating content is at the centre of everything they do. From educational resources and industry reports to blog and social media posts, the content you provide is essential for building a strong and vibrant community.
Join this interactive workshop to learn the tools and techniques you need to develop a comprehensive content strategy that aligns with your association’s strategy and resonates with your members. Through interactive activities and group discussions, you’ll discover the role of content planning and how to create, distribute and manage relevant and personalised content that attracts, converts and engages your members.
During the workshop, you’ll learn how to identify your target audience’s needs and interests, develop a content calendar, choose the best channels and create compelling content that drives engagement.
During this workshop we will:
- Understand how content facilitates a connection with members online and map an effective content to the member life cycle to achieve results
- Explore content publication tools, technologies and planning techniques
- Learn how to optimise content for maximum through repurposing and recycling
- Impact and measure its effectiveness
- How to engage members in a conversation through stories
Cost:
- General admission: $165 (incl. GST)
- Register before COB Tuesday, 27 June to secure your 25% early bird discount! Use ebcont discount code at checkout.
- Register three or more members of your team to secure your additional 10% discount.
- We’re offering a 10% discount if you register for two workshops at a time, or a 25% discount if you register for three or more workshops. Please, contact hello@memberboat.com.au if you’d like to register for more than one workshop.
Note, we’re offering two complimentary tickets for every Membership Marketing School workshop for staff members of small associations and association emerging leaders. Click here for more information.
Please note that while we will deliver recordings of the theory section of our workshops, unfortunately, due to the interactive and collaborative nature of the workshops, the practical task, Q&A and group discussion sections will not be available in recordings. We strongly encourage to attend the workshop live to learn valuable insights from your peers.
What’s included:
Membership Marketing School workshops are online collaborative events focused on one of the digital marketing topics relevant to the association and membership context. What you can expect during every workshop:
- Every MMS workshop starts with a recorded one-hour topic overview with information about the latest industry trends, updates and digital marketing tools. The aim of this introductory session is to provide context for the workshop topic and establish a connection for further understanding through shared thoughts and other group members’ experiences.
- Group practical task. During every workshop participants will be divided into groups and given a practical task on a certain topic.
- Q&A and Brainstorming Sessions, where you will be able to share your experience, ask questions, and connect with other membership and marketing professionals.
- Collaborative environment with no more than 15 registrants per workshop
- Tailored content. The content of every workshop will be tailored to the audience and the technology they are using, taking into account questions gathered during the registration process.
- Templates. Participants will be provided templates and workbooks related to the topic.
We’re aiming to create highly-customised workshops covering topics relevant to participants. You can add your questions during the registration process or email them to hello@memberboat.com.au at least 10 day prior to the workshop
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