Member Digital Journey
- Mar 29 2024
- 11:00 am - 11:30 am
Have you mapped your Member Digital Journey?
Customer Journey Mapping creates a visual representation of what your members experience with your association and products. It helps to understand how your members interact with your products (whether it’s events, training, reports, or membership) and gain insight into the pain points they’re facing during their Journey.
During the first Membership MarTech Talk event we talked about how to:
– go through a typical Customer Journey for professional associations and analyse digital touchpoints
– demonstrate how Member Digital Journey Mapping can help you identify gaps in your digital service delivery as well as personalise communication and actions based on where your members are on their Journey.
All attendees of the live event received the PDF toolkit to easily map out the Member Digital Journey for their association.
Recording of the main video is available to all registrants, however, the Q&A session and workbook are only available to those who attended the session live.