Marketing Automation & AI for Associations: Unlocking Efficiency and Innovation in Association Management
Speaker
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Olena LimaMemberBoat FounderOlena Lima Founder and Principal Consultant of MemberBoat, a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations embrace emerging digital marketing tools and simplify their journey to digital transformation.
With an extensive background in services marketing, over the past decade, Olena has worked with a number of individual membership-based professional associations, corporate and industry bodies, government-supported social and health sector associations, and self-supported associations for business.
The focus of her work has been on member engagement, marketing and communications, digital strategies, technology implementation and young members.
When we say ‘Marketing automation’, the first thing that comes to mind is often automated emails. But did you know that automation goes far beyond just automated email confirmations and reminders?
Marketing Automation and AI tools revolutionise how associations manage their operations, engage with members, and streamline business processes, providing unprecedented opportunities for growth and efficiency.
Marketing Automation & AI for Associations is a comprehensive workshop designed to help associations harness the power of these cutting-edge technologies. Through a series of insightful case studies and practical sessions, participants will discover how automation and AI can transform their organisations.
What You’ll Learn:
- The Importance of Automation and AI: Understand the critical role these technologies play in modernising association management and member engagement.
- Case Studies: Explore successful implementations of automation across various aspects of association operations, including project management, member engagement, and marketing.
- Beyond Emails: Discover how automation extends far beyond automated email confirmations and reminders. Learn about innovative applications in areas such as:
- Project Management: Automate task assignments, deadline tracking, and progress monitoring to enhance team efficiency and project outcomes.
- Member Engagement: Utilise automation to maintain ongoing, timely interactions with members, identify inactive members, and re-engage them effectively.
- Event Management: Simplify event sign-ups, scheduling, and calendar integrations to provide a seamless experience for members.
- Member Feedback: Automatically distribute and collect surveys post-events to gain valuable insights and improve future engagements.
- Content Workflows: Streamline content creation, review, and approval processes with automated workflows.
- Lead Scoring & Nurturing: Implement sophisticated systems to score and prioritise leads based on their interactions and engagement, ensuring targeted and effective communication.
Workshop Highlights:
- Digital Engagement Tools: From personalised member portals and e-learning platforms to online communities and digital credentials, explore a range of tools that enhance member interaction.
- Data-Driven Strategies: Learn how to gather, analyse, and leverage engagement data to build robust, data-led strategies that drive member satisfaction and retention.
- Emerging AI Tools: Gain insights into the latest AI tools available for associations and how they can be utilised to optimise marketing efforts and member engagement.
- Collaborative Learning: Share real-life experiences and best practices with peers in the association community, fostering a collaborative and supportive learning environment.
Why Attend?
This workshop is an invaluable opportunity for association leaders, marketers, and technology enthusiasts to stay ahead of the curve by embracing automation and AI. By implementing these technologies, associations can achieve higher efficiency, better member engagement, and a more streamlined approach to managing operations.
Join us at Marketing Automation & AI for Associations to unlock the full potential of these transformative tools and take your association to the next level.
Cost:
- General admission: $165 (incl. GST)
- Register three or more members of your team to secure your additional 10% discount.
- We’re offering a 10% discount if you register for two workshops at a time, or a 25% discount if you register for three or more workshops. Please, contact hello@memberboat.com.au if you’d like to register for more than one workshop.
Note, we’re offering two complimentary tickets for every Membership Marketing School workshop for staff members of small associations and association emerging leaders. Click here for more information.
Please note that while we will deliver recordings of the theory section of our workshops, unfortunately, due to the interactive and collaborative nature of the workshops, the practical task, Q&A and group discussion sections will not be available in recordings. We strongly encourage to attend the workshop live to learn valuable insights from your peers.
What’s included:
Membership Marketing School workshops are online collaborative events focused on one of the digital marketing topics relevant to the association and membership context. What you can expect during every workshop:
- Every MMS workshop starts with a recorded one-hour topic overview with information about the latest industry trends, updates and digital marketing tools. The aim of this introductory session is to provide context for the workshop topic and establish a connection for further understanding through shared thoughts and other group members’ experiences.
- Group practical task. During every workshop participants will be divided in groups and given a practical task on a certain topic.
- Q&A and Brainstorming Sessions, where you will be able to share your experience, ask questions, and connect with other membership and marketing professionals.
- Collaborative environment with no more than 15 registrants per workshop
- Tailored content. The content of every workshop will be tailored to the audience and the technology they are using, taking into account questions gathered during the registration process.
- Templates. Participants will be provided templates and workbooks related to the topic.
We’re aiming to create highly-customised workshops covering topics relevant to participants. You can add your questions during the registration process or email them to hello@memberboat.com.au at least 10 day prior to the workshop
Membership Marketing School is now a CAE Registered Provider, which means all our workshops meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. For more information about the CAE credential or Registered Provider program, please visit asaecenter.org/cae.
As a CAE Registered Provider educational workshop related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
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