Digital Member Journey Course
Beginner
Skill Level
40 mins
Duration
1
Video training
1
Workbook
Overview
Member digital journey mapping is a visual representation of what your members go through from the moment they’ve first heard about your association to becoming loyal and engaged volunteers and ambassadors. This training provides a detailed step-by-step guide of mapping out the member digital journey and essential steps on creating your MarTech stack in order to create an excellent member digital experience.
During this course you'll learn:
- What is the customer journey map
- How to create the customer journey map
- You will learn how to create an effective MarTech stack
Who is the course for?
ABOUT THE SPEAKER
Olena Lima Founder and Principal Consultant of MemberBoat,a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations embrace emerging digital marketing tools and simplify their journey to digital transformation.
With an extensive background in services marketing, over the past decade Olena has worked with a number of individual membership-based professional associations, corporate and industry bodies, government-supported social and health sector associations, and self-supported associations for business.
The focus of her work has been on member engagement, marketing and communications, digital strategies, technology implementation and young members.
More Resources
Member Welcome and Onboarding Email Sequence
This template includes a sequence of 5 onboarding emails and is designed to help you engage and nurture your new members.
4 weeks The Digital Clean Up challenge
It will help you declutter, systemise, and fine-tune your digital assets, as well as ensure your members can easily navigate your space!