7 ESSENTIAL METRICS for a thriving membership community
Membership growth checklist to help you recognise the key elements of a strategic and successful membership growth plan.
In Membership 2018. Australian trends and predictions, we speak to membership specialists about the key trends they believe will shape and define the industry in 2018.
One of the core functions of every association is to provide its members access to the latest and most important industry information, such as industry benchmark reports, survey results, regulation updates and articles from a variety of relevant publications. The question is: do we always succeed at this goal?
Word-of-mouth marketing is one of the most powerful marketing channels available. Why? Because it’s a process built on the testimonials of people we trust. Now if only we could find a way to generate more word-of-mouth marketing to help grow our brands…
Let’s talk about segmentation. While this is definitely not a new word for association managers, perhaps the concept requires greater thought if we are to use it effectively. Yes, technology advancement has made it easier to create smaller groups within your membership and to tailor your offerings to those sub-sections. In theory this is a big win. It should help you achieve your association’s engagement goals.