In the same way that consumer marketers are looking toward younger generations, many membership marketers are also looking to convert these up and coming professionals into loyal members. A new study presented at the Vivid Ideas Exchange in Sydney last week, A Gender for Change survey* of 2315 young Australians from both Gen Z (16…
In our ongoing pursuit to understand and attract Members of tomorrow, we’ve created a partnership with YouthInsight, a research arm of Student Edge
Membership growth checklist to help you recognise the key elements of a strategic and successful membership growth plan.
In Membership 2018. Australian trends and predictions, we speak to membership specialists about the key trends they believe will shape and define the industry in 2018.
GenZ: Opportunities for associations
A must-read for association leaders
What is Marketing Automation and How Can it Help Your Association Grow?
Why does your association need to use social media? In 2017, when virtually every organisation has a social media presence on at least one platform, this question might sound ridiculous. Yet surprisingly few association executives can actually answer it. Sure, you have a presence. You need a presence. But what purpose is it serving? What goals is it helping you achieve? Why do you spend valuable time and resources on social media activities?
Why Comparing Metrics Matters
Digital giant Adobe recently shared its latest Digital Tends Report based on the survey results of more than 14,000 digital marketing and e-commerce professionals across EMEA, North America and Asia Pacific. So what can association executives learn by reviewing the top priorities for our marketing peers from different countries and industries?