A Sydney-based boutique agency, MEMBERBOAT is a team of passionate professionals who specialise in marketing for membership organisations, professional societies, and industry associations. MEMBERBOAT supports professional associations and membership organisations with all their marketing efforts, from membership strategies and marketing consultancy through to day-to-day tactical implementation.

 

We believe that marketing for professional associations isn’t about pushing information about events and member benefits onto your audience. Marketing to associations is all about establishing credibility, earning trust, fostering purpose and belonging. It’s about creating value beyond financial perks.

 

Yes, there are a number of high profile consultants and association management companies serving the association industry in Australia. Each of them offers a distinct set of skills and experiences. At MEMBERBOAT we specialise in providing MARKETING SERVICES to associations and industry bodies like yours, helping you strengthen your brand and market position.

WHY MEMBERBOAT

Principles of our work

  • ASSOCIATION AND MEMBERSHIP ORGANISATION FOCUS

    MemberBoat works exclusively with professional associations, industry bodies and membership-based organisations. We know that all associations are different, yet all share a common purpose—to connect people, to lead the profession and to protect professional standards. We know most associations don’t have huge marketing budgets (if any). We recognise that most are run by tiny teams of dedicated people. We understand how hard it is to engage young professionals and make quick decisions within a complex governance structure.

  • ONGOING SUPPORT

    We are not focusing on strategy only. Our philosophy is that consistent implementation and engagement is just as important as the comprehensive strategy. We won’t leave you alone with a nicely designed document, we will support your team at all stages of the marketing project.

  • INNOVATIVE THINKING

    At MemberBoat we take the latest trends in marketing and apply them to association reality. We’re constantly watching the space of marketing innovations, whether it’s customer experience (CX) practices, inbound marketing or Big Data, and finding ways to use these approaches in membership-based business settings.

  • TAILORED APPROACH

    We don’t believe in limiting your options to suit our service packages. We believe in catering to the unique audience and circumstances of your association to help you achieve a specific goal.

WHAT OUR CLIENTS SAY

 
AMONG OUR CLIENTS
Australasian Housing Institute
Australian Marketing Institute
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General Practice NSW

OUR TEAM

 

Founder and Principal Consultant

As the Founder and Principal Consultant at MemberBoat, I use my 10+ years of diverse marketing and brand management experience to help member-based professional associations and industry bodies reach their full potential and connect with current and prospective members.

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Account Manager

Project manager with 7+ years’ experience in marketing, student recruitment and management consulting. Having worked with leading educational and nonforprofit organisations in Australia, I bring a fresh outlook on engaging students and young professionals.

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CONTACT US

OUR LOCATION

One International Towers, Barangaroo
Sydney NSW 2000

CALL US

02 9719 3778

DROP US A LINE

olena@memberboat.com.au

Let's start a project together!

Do you have an urgent project or a great idea that requires the implementation of new marketing tools? Drop us a line!

Please share your ideas and goals, outline the scope of your project, define your budget and deadlines, and let us know where you need help.

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